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Cheltenham’s new form of ‘living above the shop’ – reintroduction of residential accommodation above existing shops could bring new life to The Prom

Posted on April 5, 2020

Under-used storage space on the upper floors of Cheltenham’s Radley store on The Promenade is about to be converted into highly desirable residential accommodation. This is thought to be the first such conversion on The Promenade and could trigger a series of similar moves as retailers and landlords consider better ways to make good use of their buildings’ upper levels.

The exterior of the Grade II listed building – built c.1820-1830 – will remain unchanged while retail space on the ground level and the upper floors will undergo a reconfiguration to create living space, with all decorative features being retained.

The planning committee unanimously approved the application for the property conversion when they met last week.

Cheltenham Civic Society supported the conversion application and is working closely with the Council, Cheltenham BID and others to support Cheltenham as a vibrant and thriving town. The Society’s Chairman Andrew Booton said, ‘The Promenade’s architectural value helps to make Cheltenham special but it must continue to adapt if it is to thrive, as it has done down the centuries.

‘Town centre living brings a host of benefits, including less reliance on the car, added vitality throughout both the day and evening, and an improved sense of security through the natural oversight that residents living above shops bring to public spaces. For these reasons, the Civic Society is keen to encourage development proposals like this.’

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